Summary
Ford Motor Company has launched a new global marketing campaign called "Ready Set Ford." This initiative is part of a broader strategy to update its brand approach, coinciding with its Ford+ electrification plan introduced in 2022. The campaign aims to address consumer concerns and showcase Ford's commitment to innovation and resilience worldwide.
Key Facts
- Ford's global chief marketing officer, Lisa Materazzo, has been refreshing the company's brand strategy for two years.
- The Ford+ electrification strategy was announced in 2022, focusing on growth and value creation.
- "Ready Set Ford" is Ford's first global campaign in 15 years.
- The campaign is designed to boost customer confidence and aligns with Ford's capability and innovation.
- Ford has analyzed the global auto market, noting consumer anxiety about various current issues.
- The campaign aims to empower consumers by providing them with needed tools and resources.
- Ford faces challenges with its European products and the ongoing electric vehicle transition.
- The company remains dominant in U.S. markets for trucks and vans but faces difficulties translating this success to broader consumer markets.
