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Japan loves them. And now they're in the UK - strawberries and cream sandwiches

Japan loves them. And now they're in the UK - strawberries and cream sandwiches

Summary

A famous retail chain in the UK, M&S, has started selling a strawberries and cream sandwich inspired by a popular Japanese treat known as "fruit sando." The concept, already familiar in Japan, involves sweetened bread with fruit and cream, and it's become trending thanks to social media. M&S's version sold very well immediately after its release.

Key Facts

  • M&S introduced a limited-edition strawberries and cream sandwich in the UK.
  • The sandwich is made with strawberries, whipped cream cheese, and sweetened bread.
  • This idea is inspired by the Japanese "fruit sando," a popular dessert in Japan.
  • Japanese fruit sandwiches often include different fruits like strawberries, clementines, and kiwis.
  • In Japan, these sandwiches are common in convenience stores and bakeries.
  • The sandwiches have become popular worldwide thanks to viral social media posts.
  • UK already has some traditions of fruit in sandwiches, such as banana or jam sandwiches.
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