Dem PACs gear up to battle each other for 2028
Summary
Two Democratic super PACs, Future Forward and Priorities USA, are in conflict over how to spend money for the 2028 presidential election. Future Forward spent large sums on well-tested TV ads in the last cycle, causing some dissatisfaction within the party. Priorities USA, previously a favored group, wants to revamp the party's digital strategy and reduce reliance on a single super PAC.Key Facts
- Two Democratic super PACs, Future Forward and Priorities USA, are competing for influence before the 2028 election.
- Future Forward raised and spent over $900 million on largely TV ads in the last election cycle.
- Some party officials are unhappy with Future Forward's strategy and lack of transparency.
- Priorities USA, historically a favored PAC, raised significantly less in the last cycle due to reduced support from the Biden administration.
- Priorities USA aims to change the party's approach to super PACs, especially focusing on digital strategies.
- The group advocates against relying on a single super PAC for major funding decisions.
- Priorities USA is expanding its team and conducting digital media training for donors.
- Super PACs can spend unlimited campaign funds but cannot coordinate directly with candidates.
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