Summary
The article discusses Eva Alexandridis, the founder of 111SKIN, and her approach to building a luxury beauty brand by focusing on patience and slow growth. Many new beauty brand founders chase quick growth, but Alexandridis believes in carefully developing the business and maintaining quality. She sees a trend toward sustainable beauty, similar to the fashion industry's shift from fast to slow fashion.
Key Facts
- Eva Alexandridis founded the beauty brand 111SKIN.
- She started the brand's first product in 2008 and initially kept it exclusive to her husband's clinic.
- Alexandridis slowly expanded the brand before taking it to more retailers.
- Today, 111SKIN earns tens of millions in global revenue.
- Alexandridis notes a trend of "fast beauty" similar to "fast fashion."
- She believes there is a growing consumer interest in quality over quick, cheap products.
- More than half of consumers are open to buying cheaper alternative beauty products.
- Many cosmetic products bought online from retailers like Amazon and TikTok Shop turn out to be counterfeit.
