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Make healthy food more appealing, government tells supermarkets

Make healthy food more appealing, government tells supermarkets

Summary

The government in England has announced plans for supermarkets and food manufacturers to make it easier for people to buy healthy food. The goal is to reduce obesity rates by introducing promotions, adjusting store layouts, and changing product compositions, though no specific targets are set. The plan will be part of a larger health improvement strategy, which includes additional support and regulation changes.

Key Facts

  • Supermarkets and food manufacturers in England will work with the government to encourage healthier shopping habits.
  • These efforts could involve promotions on healthy foods, adjustments in store loyalty schemes, and redesigns of shop layouts.
  • The policy will involve major food retailers reporting on healthy food sales, but it does not set specific targets for them to meet.
  • The plans are part of a 10-year NHS health improvement plan aiming to curb obesity and pressure on the healthcare system.
  • More than one in five children are currently obese by the time they leave primary school.
  • A study found that healthy food costs more than twice as much as less healthy options in terms of calorie content.
  • The government will also offer incentives like vouchers for healthy living and expand health management programs.
  • The new policies aim to reduce sugar and calorie intake to lower obesity rates.

Source Information