Summary
Meghan Markle's lifestyle business, As Ever, has seen an increase in sales ahead of Thanksgiving. The business, which faced early supply chain issues, appears to have stabilized and is using promotions to attract customers.
Key Facts
- Meghan Markle launched a lifestyle business called As Ever in April, tied to her Netflix cooking show.
- As Ever initially sold items like jams and honey but has expanded to include wine, teas, and candles.
- The business experienced early supply chain issues, causing products to sell out quickly.
- These supply chain problems have eased, allowing more consistent product availability.
- Sales have increased as Thanksgiving approaches, with discounts and promotions encouraging purchases.
- A 20% discount and free shipping on wine are part of the current promotional efforts.
- This boost in sales comes as Meghan prepares to release a holiday special of her cooking show on December 3.
