Summary
Scammers are using AI-generated deepfakes to target major retailers, attempting to trick employees into processing fraudulent refunds. Deepfake technologies impersonate people in phone calls, which are becoming common in fraud operations during the holiday season.
Key Facts
- Around 30% of fraud attempts on major retailers are AI-generated.
- Scammers use AI bots to call customer service centers and request refunds.
- Deepfake bots can provide enough correct information to be convincing, even if they sound robotic.
- One large retailer gets over 1,000 AI-generated calls daily.
- North Korean scammers use AI to alter their appearance and voice in job interviews.
- The FBI warned about AI impersonations of senior U.S. officials.
- AI creates fake endorsements from celebrities or brands on social media.
- Apple, Amazon, and luxury brands are commonly impersonated by scammers.
