The global environmental award hit by accusations of greenwashing
Summary
Dr Bronner's, a soap company from California, has decided to leave the B Corp certification program, accusing it of allowing big companies to join too easily and not being strict enough on environmental and social standards. The B Corp program, which recognizes companies for positive social and environmental impact, is planning to introduce tougher rules and assessments starting from 2026 to address such concerns.Key Facts
- Dr Bronner's left the B Corp program after 10 years, citing issues with its standards.
- B Corp is a global certification that recognizes companies for being socially and environmentally responsible.
- Dr Bronner's criticized the certification for allowing large companies, like Nespresso, to join despite past controversies.
- Nespresso faced past accusations of child labor use by suppliers but claims it addresses such issues promptly.
- Over 9,600 companies across 102 countries are part of the B Corp program.
- B Corp is changing its certification standards in 2026 to become stricter and to improve integrity.
- The new standards will cover seven key areas, including climate action and human rights.
- B Corp will require third-party checks on companies to ensure continuous improvement.
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