Summary
American Eagle has launched a new holiday campaign featuring Martha Stewart, following backlash from a previous ad with Sydney Sweeney. The campaign, titled "Give Great Jeans," aims to highlight denim products. Martha Stewart's involvement brings a fresh face to the brand amid both praise and skepticism.
Key Facts
- American Eagle launched a holiday campaign called "Give Great Jeans."
- Martha Stewart is the new face of this campaign.
- The campaign follows criticism of an earlier ad with Sydney Sweeney that was linked to eugenics-related controversy.
- Martha Stewart appeared in campaign videos wrapping gifts in denim and promoting holiday generosity.
- Stewart has become a prominent cultural figure even after serving prison time in 2004 for insider trading.
- The previous ad with Sydney Sweeney was criticized for perceived ties to white supremacy.
- The campaign's choice of Stewart may tap into her ongoing "redemption arc" and appeal to Gen Z.
