Global matcha ‘obsession’ drinks Japan tea farms dry
Summary
A matcha bar in Los Angeles is experiencing a shortage of matcha tea, driven by its rising demand due to social media popularity. Matcha producers in Japan are struggling to meet this demand due to the complex production process, and global trade issues may also affect supply and prices.Key Facts
- Matcha is a powdered Japanese green tea that has become very popular in Western countries.
- Kettl Tea, a matcha bar in Los Angeles, is out of stock on most of its matcha options.
- Matcha recently accounted for over half of Japan's green tea exports.
- Producing matcha involves a detailed process, including shading, harvesting, and grinding leaves.
- Matcha's growing demand is influenced by social media influencers and brands.
- Tea producers in Japan are overwhelmed by demand and cannot currently take more orders.
- New tariffs on Japanese goods in the U.S. might increase matcha prices.
- The number of tea plantations in Japan has decreased significantly over the past 20 years.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
