Summary
A coalition of groups is calling for a boycott of three major retailers—Target, Amazon, and Home Depot—during the holiday shopping period. This is part of a campaign called "We Ain't Buying It," aimed at companies reportedly supporting President Donald Trump or stepping back from diversity and inclusion initiatives. The boycott encourages consumers to shop locally instead of at these large retailers.
Key Facts
- The boycott is set from Thanksgiving (November 27) through Cyber Monday (December 1).
- The campaign targets Target, Amazon, and Home Depot for reasons linked to support for President Trump's administration or changes in company policies.
- The "We Ain't Buying It" campaign aims to use economic action to promote democracy and community power.
- Target faced backlash for rolling back diversity, equity, and inclusion (DEI) initiatives.
- Amazon is criticized for alleged monopolistic practices and poor working conditions.
- Home Depot is included due to its perceived support of Trump-related policies.
- Boycotts are used as a protest strategy to apply financial pressure on businesses or individuals.
- Nearly 200 million Americans participated in holiday shopping during Thanksgiving weekend last year.
