KFC Apologizes for ‘Unacceptable’ Video About Woman With Speech Impediment
Summary
KFC apologized to Jessie Yendle, a woman with a speech impediment, after an account associated with KFC North Macedonia shared a video that seemed to mock her stammer. The video turned into a social media trend, upsetting Yendle, who is an advocate for speech impediments. KFC stated this behavior was unacceptable and is working on including awareness training.Key Facts
- KFC North Macedonia shared a video mocking Jessie Yendle's stammer.
- The video mixed her speech with music and KFC product images.
- The video was seen 4 million times before KFC removed it.
- Yendle is a campaigner raising awareness about speech impediments.
- KFC apologized to Yendle directly and stated this action was wrong.
- KFC contacted UK charity Stamma to collaborate on voice appreciation.
- Yendle has previously received similar apologies from other brands.
- Stammering involves repeating sounds or getting stuck on words.
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