Barcelona distances itself from sponsor's cryptocurrency after backlash
Summary
Barcelona Football Club clarified that it has no connection with a cryptocurrency launched by its new sponsor, Zero Knowledge Proof (ZKP), after fans expressed concerns. The club emphasized it is not involved in the creation or management of the digital coin and advised caution due to limited information about the sponsor.Key Facts
- Barcelona stated it is not responsible for the digital coin of its sponsor, ZKP.
- ZKP has a three-year sponsorship deal with Barcelona and a similar deal with the Dolphins rugby team.
- ZKP is described as a collective with undisclosed members and no single headquarters.
- The term "Zero Knowledge Proof" refers to a privacy-enhancing technology used in blockchain.
- Barcelona is using sponsorships to help improve its financial situation.
- Critics warn that sponsorships can falsely suggest legitimacy to risky crypto projects.
- Former Barcelona player Xavier Vilajoana called for clarity on the sponsorship deal with ZKP.
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