Summary
The article explains that going viral on social media doesn't always lead to big earnings for business owners, especially women. It highlights the pressures these entrepreneurs face to appear successful online and the difficulties they encounter in getting financial support.
Key Facts
- Zoe Trigwell's make-up product went viral on social media, but she didn't become instantly wealthy from it.
- Zoe started Trigwell Cosmetics in 2020 after her previous business closed during the COVID-19 pandemic.
- She began by selling products to friends and family, funded by small online tutorials.
- Zoe reinvested all earnings into her business to meet demand instead of paying herself significantly.
- Another entrepreneur, Lauren Bell, took four years to earn a salary from her business.
- Lauren created a device to help her brother with eczema and struggled to get investment in the UK.
- She recently secured a large investment and is moving her business to the United States.
- Dr. Sarah Marks from Swansea University stated many female entrepreneurs don't make a significant income from their businesses.
