Summary
In October, Meghan Markle's online store As Ever had about one-fourth the website visits of Gwyneth Paltrow's Goop, according to a data platform. While As Ever has fewer visitors, it has shown positive indicators like a lower bounce rate, which means visitors stay on the site longer. Meghan Markle's business made improvements over time, and recent sales promotions have been popular.
Key Facts
- In October, As Ever received 196,831 visits, while Goop had 812,462 visits.
- As Ever had 746,592 page views compared to Goop's 2.3 million.
- The bounce rate was lower for As Ever, meaning visitors were more engaged.
- 20% of As Ever's visitors were referred by the magazine People.
- Meghan's store had increased sales in November before Thanksgiving.
- As Ever offered a 20% discount, while Goop offered a 40% discount.
- Meghan Markle and Gwyneth Paltrow publicly showed they do not view each other as business rivals.
- A royal source mentioned that As Ever is performing well and has fixed early issues like supply chain and production problems.
