Summary
Black Friday sales in the U.S. rose this year, according to Mastercard, with retail sales up 4.1% compared to last year. Both online and in-store sales increased despite concerns about the economy.
Key Facts
- Mastercard reported a 4.1% increase in Black Friday retail sales, excluding cars.
- Online sales increased by 10.4%, while in-store sales went up by 1.7%.
- Demand was strongest for clothing and jewelry during Black Friday.
- Retail foot traffic analysis by Pass_by showed in-store visits rose 1.17% compared to last year.
- Adobe Analytics estimated online spending at $11.8 billion, which is $1 billion more than the previous year.
- Retailers like Walmart raised their financial outlook for the year.
- The National Retail Federation expects this holiday season to bring in $1 trillion.
- Cyber Monday is considered the next important event for understanding retail performance.
