Summary
Shoppers in the U.S. spent record amounts online during Thanksgiving Day and Black Friday, reaching new peaks despite economic concerns. Adobe Analytics reported significant increases in spending, with projections for continued high sales through Cyber Monday. Some reports suggest high sales might be due to higher prices rather than more purchases.
Key Facts
- Consumers spent $6.4 billion online on Thanksgiving Day and $11.8 billion on Black Friday in the U.S.
- These figures marked a 9.1% increase on Black Friday compared to the previous year.
- Adobe Analytics expects $5.5 billion spending on Saturday and $5.9 billion on Sunday, with Cyber Monday potentially hitting $14 billion.
- Popular purchases included video game consoles, electronics, and home appliances.
- Social media ads and AI shopping services influenced spending choices.
- Salesforce reported $18 billion in Black Friday digital sales in the U.S. and $79 billion globally.
- High sales may be due to increased prices because of tariffs, as the number of items bought decreased by 2% from last year.
- Physical store visits on Black Friday dropped 3.6% compared to the previous year.
