'Rage bait' named Oxford word of the year 2025
Summary
Oxford University Press named "rage bait" the word of the year for 2025. "Rage bait" refers to online content designed to provoke anger or outrage to drive more engagement. The term increased in usage three times in the past year.Key Facts
- "Rage bait" is the Oxford word of the year for 2025.
- It describes content that makes people angry to increase online engagement.
- Usage of the term "rage bait" has tripled in the last 12 months.
- It is similar to "clickbait" but aims to provoke anger.
- The term beat "aura farming" and "biohack" in a public vote.
- Oxford University Press explains this reflects changing internet tactics.
- Previously, words like "selfie" and "goblin mode" have won similar titles.
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