Summary
Elon Musk's social media company, X, has hired Nikita Bier as head of product to attract younger users. Bier is known for creating popular social media apps aimed at teens, and experts believe his experience could help X in reaching a youthful audience.
Key Facts
- Elon Musk owns the social media company X, which was formerly called Twitter.
- Nikita Bier has been appointed as X's head of product to focus on attracting younger users.
- Bier is known for creating apps like tbh, an anonymous polling app for teens, which Meta acquired in 2017.
- In 2023, Bier's app Gas, which focuses on giving compliments, was bought by Discord.
- X has faced challenges with keeping advertisers and users since Musk bought it for $44 billion in 2022.
- The platform's monthly active users count was over 600 million as of March 2023.
- A Pew Research report showed a decrease in U.S. users of X from previous years.
- Other tech companies, including Meta, are aggressively recruiting top talent in artificial intelligence.
