Oxford University Press names ‘rage bait’ as 2025 word of the year
Summary
Oxford University Press chose "rage bait" as its 2025 word of the year. The term describes online content designed to provoke anger and attract attention. This highlights a trend in digital communication where negative content often gets more engagement.Key Facts
- "Rage bait" was named 2025 word of the year by Oxford University Press.
- It refers to content made to provoke anger, with the goal of increasing social media engagement.
- Lexicographer Susie Dent discussed this type of content’s popularity and its impact on audience interaction.
- Social media algorithms tend to highlight negative or provocative content because it garners more engagement.
- "Aura farming" and "biohack" were other shortlisted words.
- "Aura farming" involves creating a confident or mysterious public image.
- "Biohack" refers to efforts to improve health or performance.
- Oxford University Press has chosen an annual word of the year since 2004 to reflect cultural trends in language.
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