Summary
GivingTuesday is a major fundraising day for U.S. nonprofits and occurs the Tuesday after Thanksgiving. This year, economic conditions and recent tax law changes may influence how much people donate. Nonprofits are preparing for high demands amid financial challenges, aiming to maximize donations through strategies like matching programs.
Key Facts
- GivingTuesday began in 2012 as a social media campaign and became a nonprofit in 2020.
- It is scheduled for Dec. 2 this year.
- A tax law passed by President Trump allows new charitable deductions for many taxpayers.
- Nonprofits face uncertainties due to high prices affecting small donors and government cuts impacting some services.
- Large donors, influenced by stock market performance, are crucial for overall donations.
- Many nonprofits offer matching donations to increase fundraising impact.
- The event encourages people to give, driven by individual choices and community influences.
