Summary
Jamie Laing's vegan sweets brand, Candy Kittens, plans to buy the UK snack brand Graze from Unilever. The deal is expected to finalize in the first half of 2026. This move is part of Unilever's strategy to sell under-performing brands and focus on other products.
Key Facts
- Candy Kittens, co-founded by Jamie Laing, is acquiring Graze, a UK snack brand.
- Unilever, the current owner, is selling Graze to focus on its personal care and beauty products.
- The sale should be completed by the first half of 2026.
- Graze started in 2005 as an online snack delivery service and was bought by Unilever in 2019.
- Unilever's CEO, Fernando Fernandez, is leading efforts to reshape the company's focus.
- Other brands recently sold by Unilever include The Vegetarian Butcher.
- Unilever also plans to spin off its ice cream division, including brands like Magnum and Ben & Jerry's.
