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Fashion house Valentino criticised over 'disturbing' AI handbag ads

Fashion house Valentino criticised over 'disturbing' AI handbag ads

Summary

Valentino, a luxury fashion brand, is facing criticism for using artificial intelligence (AI) in its advertising. The company's AI-generated ads for a handbag were called "disturbing" by some people online. Critics are concerned that AI might replace human creativity and jobs in the fashion industry.

Key Facts

  • Valentino used AI to create ads for its DeVain handbag.
  • The ads were posted on Instagram and received negative feedback.
  • Critics described the ads as "sloppy" and said using AI was "lazy."
  • Some people worry AI is replacing human creativity in fashion.
  • AI allows companies to save on production and promotion costs.
  • There is concern about AI's impact on jobs for human models and creative workers.
  • Anne-Liese Prem noted that people might see AI use as prioritizing cost-saving over artistic value.
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