Summary
Volvo is changing its car colors and materials to be more bold and inspired by nature. The company is using new colors and intricate fabrics for future vehicles, drawing ideas from Swedish landscapes and aiming for a modern design approach.
Key Facts
- Volvo is introducing bold colors in its car designs, moving away from traditional colors like white, gray, and black.
- The color "Forest Lake" is a new dark green-blue, inspired by Sweden's inland water bodies.
- "Aurora Silver" is a dense silver color with a purple hue, reflecting the winter sky.
- Volvo's new seat fabric has a herringbone pattern inspired by the coastline near Gothenburg.
- The creation of new colors sometimes stems from a desire to change the existing palette mix.
- "Mulberry Red" started as a dark brown color but changed to a berry-like tone with blue added.
- Scandinavian design philosophy emphasizes subtlety and details, as seen in Volvo's new designs.
