Summary
The UK's advertising regulator banned advertisements by Nike, Superdry, and Lacoste for making misleading claims about their products being environmentally friendly. The Advertising Standards Authority (ASA) found that the ads did not provide enough evidence to support their claims of sustainability. The companies must now ensure that future green claims in ads are clearly supported by solid evidence.
Key Facts
- The UK banned ads from Nike, Superdry, and Lacoste for misleading green claims.
- The Advertising Standards Authority (ASA) requires clear evidence for sustainability claims in ads.
- Nike's ad claimed its products used "sustainable materials" but lacked evidence.
- Superdry's ad suggested "style and sustainability" without sufficient proof.
- Lacoste's ad promoted a "sustainable clothing" range but did not back the claim with data.
- The ASA uses artificial intelligence to spot ads that might break its rules.
- The companies must ensure future ads have strong evidence for any green claims.
