Summary
Parents in the UK can now use gift vouchers and supermarket loyalty points to buy baby formula. This government plan aims to help families save money on infant formula, which has become more expensive. The plan ensures all formula meets nutritional standards and aims to make cheaper options more accessible.
Key Facts
- Parents can use gift vouchers and loyalty points for baby formula purchases.
- The scheme helps families save up to £500 a year on formula.
- Infant formula prices have risen significantly, with tins costing £12 to £15.
- Concerns were raised about families watering down formula due to costs.
- Three companies dominate 90% of the infant formula market: Danone, Kendal, and Nestle.
- The Competition and Markets Authority reviewed the market and recommended clearer guidance on nutritional standards.
- The new measures prevent infant formula packaging from misleading parents.
- Authorities across the UK support the government's plan to implement these changes.
