Summary
The Co-op mistakenly listed some of their goods for very low prices or free on the Deliveroo app due to a clerical error. Some shoppers were able to purchase these items before the mistake was corrected.
Key Facts
- The Co-op had a suspected error on the Deliveroo app that reduced prices of some products by up to 100%.
- Shoppers were able to purchase products like Loyd Grossman pasta sauce, Costa ground coffee, and Fox's cookies for free.
- Whether a company has to honour mistakenly advertised lower prices depends on its terms and conditions.
- One shopper was able to purchase £80 worth of goods for just £3.29.
- It has been indicated that a cyber attack has affected the Co-op recently, but this incident is not linked to that.
- The pricing error was confirmed by a Deliveroo spokesperson and was said to have been part of a temporary issue with a promotional campaign.
- According to Citizen's Advice, a customer's rights when shopping for a discounted item due to a pricing error can depend on a store's terms and conditions.
- In a previous similar situation in 2022, a pricing mistake for copies of Fifa 23 Ultimate Edition on India's Epic Games store allowed some to purchase the game for just 4.80 rupees. The publisher Electronic Arts (EA) chose to honor these purchases.
