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Store Traffic Data Reveals Black Friday’s Biggest Winners

Store Traffic Data Reveals Black Friday’s Biggest Winners

Summary

A report by Placer.ai showed that many U.S. retailers experienced increased foot traffic during the Black Friday to Cyber Monday shopping period. Retailers like Sam’s Club, Lowe’s, and Bath & Body Works saw significant customer growth. The report also noted that most of the spending increase appeared to be influenced by inflation.

Key Facts

  • Foot traffic in stores increased by 2.7% compared to the previous year.
  • Thrift stores saw the highest traffic increase at 12.2%.
  • Lowe’s and Sam’s Club experienced a 9.7% rise in visits.
  • Discount store Ollie’s Bargain Outlet had a 16.6% increase in customer visits.
  • Department store traffic fell by 0.1%, although Gap and Bloomingdale’s saw increases.
  • Bath & Body Works had a 23.7% rise in customer visits.
  • Online sales over the Thanksgiving weekend totaled $44.2 billion, a 7.7% increase from last year.
  • Experts suggest that the sales increase is more due to inflation rather than a stronger economy.

Source Information