Summary
American Eagle raised its sales expectations for the fourth quarter, anticipating growth of 8 to 9 percent. This change comes after a jeans advertisement featuring actress Sydney Sweeney attracted widespread attention. The company's CEO noted improvements across various areas, including marketing and operations, which helped boost sales.
Key Facts
- American Eagle expects fourth-quarter sales to grow by 8 to 9 percent.
- The boost in sales outlook follows a controversial ad featuring actress Sydney Sweeney.
- The ad sparked debate due to its play on words involving "jeans" and "genes."
- American Eagle's operating income projection increased to $155 million to $160 million.
- The company's stock has risen by 136 percent over the last six months.
- American Eagle's brand Aerie saw comparable sales grow by 11 percent.
- Aerie received positive attention for not using artificial intelligence in its products.
- CEO Jay Schottenstein emphasized that the ad campaign increased brand awareness.
