Summary
Freeze-dried sweets, also known as candy, have become popular by transforming chewy sweets into crunchy ones through a special process that removes moisture. This trend gained attention through social media and is growing in the candy market, attracting both small businesses and major companies like Hershey and Mars.
Key Facts
- Freeze-dried candy involves turning chewy sweets into crunchy snacks by removing moisture.
- The process involves chilling the candy, heating it, and using a vacuum to remove moisture.
- This trend became popular through influencers on TikTok and other social media platforms.
- Freeze-dried candy appeals mainly to people under the age of 45.
- Large companies such as Hershey, Mars, and Ferrara have entered the market.
- The freeze-dried candy market is projected to grow from $1.3 billion in 2024 to $3.1 billion by 2034.
- The process enhances the flavor, making it more intense because the moisture is removed.
- Not all candies can be freeze-dried, as they need enough water content and air bubbles for the process.
