Summary
A new fundraising platform called Impact has emerged in the Republican Party, competing with the existing WinRed platform. Impact aims to attract donations for political campaigns by offering lower fees and more transparency. This rivalry could influence President Trump's fundraising strategies and the broader GOP fundraising landscape.
Key Facts
- Impact is a new online fundraising platform aligned with President Trump.
- It competes with WinRed, the main GOP fundraising platform that raised $1.8 billion in 2024.
- Impact aims to offer lower fees and more transparency to attract donors.
- WinRed has faced criticism for its fees and automatic recurring donation enrollments.
- Impact is owned by PublicSquare, which positions itself as an "anti-woke" marketplace.
- The decision by President Trump's team on which platform to use could influence overall GOP usage.
- Some Republicans express concerns about Impact's financial stability due to PublicSquare's falling stock price.
- Trump’s fundraising operations currently remain on WinRed, but discussions about switching platforms are ongoing.
