Summary
A report from Tiltify highlights that Gen Z is giving more to charity compared to older generations, despite holding less wealth. This trend shows that younger generations are actively participating in charitable giving, often influenced by online personalities and new digital ways to donate.
Key Facts
- Gen Z has increased their charitable giving by 67% since the pandemic.
- They give around the same amount yearly as baby boomers, between $50 and $249.
- One-third of Gen Z donates the same amount as their grandparents, despite earning less.
- Gen Z donors often respond to online creators they trust when donating.
- 85% of Gen Z said they’d likely donate if prompted by online personalities, compared to 34% of baby boomers.
- New digital methods like GoFundMe and payment apps make it easier for Gen Z to donate quickly.
- Economic uncertainty shared within Gen Z spurs a sense of community and purpose in giving.
