Summary
NHL legend Mark Messier has launched a sports apparel brand called GAME 7, which now includes collections for both the NBA and NHL. The brand aims to capture the excitement of major sports moments and is planning further expansions. Additionally, GAME 7 has created a storytelling project on Prime Video to explore iconic Game 7 moments.
Key Facts
- Mark Messier is behind the sports apparel brand called GAME 7.
- The brand launched its NBA collection in April 2025.
- GAME 7 has expanded to include an NHL collection for the 2025 holiday season.
- Future collections for the WNBA and NCAA are planned for 2026.
- The brand's theme focuses on the excitement and high stakes of Game 7 in sports.
- GAME 7 has also developed a video project for Prime Video about iconic Game 7 events.
- The NHL Collection includes teams like the Boston Bruins and New York Rangers.
