Summary
IBM reinvented itself by integrating artificial intelligence (AI) into its operations. The company trained its employees to use AI tools and restructured how it works, which has improved productivity and increased revenue.
Key Facts
- IBM focused on using AI to change its internal operations.
- The company created a "Client Zero" initiative to apply AI across its business.
- IBM trained every employee in using AI tools and developing digital assistants.
- Around 3,000 digital workers, or automated AI tasks, were created to improve efficiency.
- IBM unlocked $3.5 billion in productivity gains through AI integration.
- Revenue growth changed from a decline to a 5 percent increase over three years.
- IBM's Research and Development (R&D) investment rose from 9 percent to 12 percent of revenue.
- IBM's stock price increased by 36 percent in the past year.
