Summary
Chipotle and travel brand BÉIS launched a travel accessory line called "The To Go Collection" on December 8. The collection includes items designed to keep food warm and features designs inspired by Chipotle's menu. The products are available in the U.S., Canada, Europe, and the U.K.
Key Facts
- "The To Go Collection" was created by Chipotle and BÉIS founder Shay Mitchell.
- The collection includes 11 pieces such as luggage, tote bags, and food holders.
- Customers in the U.S. and Canada who place the first 5,000 orders receive a free Chipotle entrée code.
- A pop-up store event in Los Angeles showcased the collection before its online release.
- BÉIS CEO and Chipotle's Chief Brand Officer highlighted the collection's focus on combining style and function.
- Early access to the collection started through the BÉIS app before it became available on the website.
