Summary
Activewear brand Sweaty Betty is facing a dispute with period underwear company Nixi Body over similar advertising slogans. Nixi Body co-founder Kelly Newton claims Sweaty Betty used phrases similar to those her company has long used, but acknowledges there is little legal recourse because the slogans aren't trademarked. Sweaty Betty says it uses common language that many brands use to empower women.
Key Facts
- Sweaty Betty is an activewear brand.
- Nixi Body is a company that makes leak-proof period underwear.
- Kelly Newton, co-founder of Nixi Body, claims Sweaty Betty used similar advertising phrases from her company.
- The disputed phrases include "Keeping you moving through menstruation, motherhood and menopause" and "No ifs. Just butt."
- Newton tried but couldn't trademark the phrase used by her company.
- Sweaty Betty argues the phrases are common and used by many brands.
- Sweaty Betty previously settled with trainer Georgina Cox over a similar slogan dispute.
- Sweaty Betty states it aims to empower women through its advertising language.
