Summary
AI tools are changing how people shop for Christmas gifts by helping them find new ideas and compare prices. Many shoppers use chatbots from companies like Microsoft and OpenAI to make their gift buying easier. Some retailers now allow customers to buy items directly within these AI chat platforms.
Key Facts
- AI tools like Microsoft's Copilot and OpenAI's ChatGPT are popular for finding Christmas gift ideas.
- Around 61% of consumers in the UK and Ireland have used AI tools while shopping.
- AI is expected to drive 21% of global holiday sales, amounting to $263 billion.
- Major retailers such as Etsy, Shopify, Walmart, and Target have partnered with OpenAI to offer products on chat platforms.
- The ability to buy directly through AI chats is new and not yet available for all retailers.
- Smaller brands may face challenges if their data isn't compatible with AI platforms.
- Analysts suggest that retailers partner with AI firms to improve their visibility and sales.
