Summary
Ben Cohen, co-founder of Ben & Jerry's, expressed concerns about the brand's future with its parent company, Magnum. Cohen argues that Magnum's management could undermine Ben & Jerry's values, especially its social activism. Magnum recently spun off from Unilever and now faces tensions with Ben & Jerry's over governance and social mission.
Key Facts
- Ben & Jerry's was sold to Unilever in 2000, allowing it to keep an independent board for its social mission.
- Magnum Ice Cream Company has now separated from Unilever and is listed on the European stock market.
- Tensions exist between Ben & Jerry's and Magnum regarding the brand's ability to pursue social activism.
- Ben & Jerry's stopped selling products in Israeli-occupied areas in 2021, leading to local operational changes.
- An internal audit by Magnum claimed Ben & Jerry's board chair Anuradha Mittal did not meet criteria to continue in her role.
- Ben Cohen criticized Magnum's approach, calling for ownership that supports Ben & Jerry's values.
- Cohen remains concerned about the loss of Ben & Jerry's core values and loyal customers.
