Summary
A study examined over 850 professional Santas in the U.S. and found a wide range of individuals taking on the role of Santa Claus, contrary to the traditional image. These Santas were grouped into three categories: prototypical, semi-prototypical, and non-prototypical. The research suggests that being a Santa is more about personal calling rather than meeting societal expectations.
Key Facts
- Over 850 professional Santas in the U.S. were surveyed in the study.
- Santas were categorized into three groups: prototypical, semi-prototypical, and non-prototypical.
- Prototypical Santas closely match the traditional image of Santa, such as older white men with beards.
- Semi-prototypical Santas have some traditional features but adapt their character creatively.
- Non-prototypical Santas include women, people of color, and those with disabilities or different attire.
- Some Santas faced rejection due to not fitting the traditional image but persisted and succeeded.
- The study suggests other professions with high public expectations might also benefit from reevaluating candidate perceptions.
- Personal motivation and sense of calling can help individuals take on roles beyond cultural expectations.
