Summary
In the UK, adults are spending more time online now compared to during the pandemic, averaging four hours and 30 minutes daily according to Ofcom's report. Many adults and children are interested in the effects of their internet use, with children reporting both positive and negative experiences. The report also highlights an increase in VPN use following the UK's new online safety regulations.
Key Facts
- UK adults spent an average of 4 hours and 30 minutes online daily in 2025, which is 31 minutes more than in 2021.
- Only 33% of adults believed the internet was "good for society", compared to 40% in 2024.
- Roughly three-quarters of adults agreed the internet helps in learning about the world.
- Many children referred to excessive internet use as "brain rot".
- Up to a quarter of children aged 8 to 14 were online between 9 PM and 5 AM.
- VPN usage in the UK more than doubled after new age-check requirements under the Online Safety Act.
- Around 69% of children aged 13 to 17 used online services like ASMR videos to improve their mood or relaxation.
- There was concern among children about negative content, including toxic messages and body shaming.
