Summary
McDonald's Netherlands removed a Christmas advertisement made with Artificial Intelligence (AI) after receiving negative feedback online. The video, created using generative AI, was criticized for its odd-looking characters and editing style. McDonald's stated it views this experience as a learning opportunity in using AI effectively.
Key Facts
- McDonald's Netherlands released an AI-generated Christmas ad on 6 December.
- The 45-second ad was produced by Dutch company TBWA\Neboko and US company The Sweetshop.
- Viewers criticized the ad for its unnatural characters and confusing editing.
- McDonald's removed the video on 9 December following the negative reaction.
- The ad used multiple short clips, common in generative AI content, which can distort when lengthened.
- Some people expressed concern about AI's potential impact on filmmaking jobs.
- McDonald's stated the situation provided a learning moment for AI use in advertising.
- Coca-Cola and other brands have also experimented with AI-generated ads, with varying public reactions.
