Summary
Oreo will release two new sugar-free cookie products in the U.S. starting January. The cookies, called Oreo Zero Sugar and Oreo Double Stuff Zero Sugar, have been successful in other regions like China and Europe, leading to their launch in the U.S. This move is part of Mondelez International's strategy to offer more dietary options.
Key Facts
- Oreo will introduce the Zero Sugar and Double Stuff Zero Sugar cookies in the U.S. from January.
- These products are already available in China and Europe and will now be a permanent addition in the U.S.
- The suggested retail price for these cookies is $5.79.
- The cookies use sugar substitutes like maltitol and sucralose.
- The development of these cookies took four years to match the taste of the original Oreos.
- Mondelez wants to provide more choices for consumers with different lifestyle and dietary preferences.
- The introduction in the U.S. follows positive feedback from previous trials.
