Summary
South Korea will require advertisers to clearly label any ads created using artificial intelligence starting next year. This move aims to combat misleading promotions featuring fake experts and celebrity deepfakes that can confuse consumers, especially older adults. The new rules will include fines for non-compliance and expect to take full effect by early 2026.
Key Facts
- South Korea will mandate AI-generated ads to have clear labels beginning next year.
- The rule targets ads with fabricated experts and deepfake celebrities on social media.
- These deceptive ads are common in sectors like food, pharmaceuticals, and cosmetics.
- By early 2026, the government plans to revise laws to enforce stricter monitoring and penalties.
- Platforms like YouTube and Facebook must ensure that advertisers follow the labeling rules.
- Over 96,700 illegal online food and drug ads were found in 2024 by South Korea's Food and Drug Safety Ministry.
- The government will also boost the monitoring capacity of its agencies, using AI technology.
- The initiative addresses broader concerns of AI misuse, including sexual exploitation with deepfakes.
