Summary
Designworks, a creative design company in California, has been working with BMW for two decades on a new vehicle design. This long-term project led to the debut of BMW's Neue Klasse vehicles. The first publicly revealed model, the iX3, showcases design features developed over these years.
Key Facts
- Designworks is a creative design company based in Santa Monica, California.
- The company has collaborated with BMW for over 20 years on vehicle design projects.
- The BMW Neue Klasse vehicles result from these long-term design efforts.
- The iX3 is the first BMW Neue Klasse model made available to the public.
- Design features of the iX3 include a new style of grille and horizontal light signature.
- The design process took years, involving numerous revisions to align with product goals.
