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Humble Cadillac Entering F1 to Win, Sell Cars

Humble Cadillac Entering F1 to Win, Sell Cars

Summary

Cadillac plans to enter Formula One racing in 2026, aiming to boost its car sales. The team will compete with drivers Sergio Pérez and Valtteri Bottas. Cadillac is using this entry as a marketing strategy to increase brand awareness and sales in new markets.

Key Facts

  • Cadillac will join Formula One in 2026 as the 11th team.
  • General Motors is partnering with TWG Motorsports for this entry.
  • Sergio Pérez from Mexico and Valtteri Bottas from Finland will drive for Cadillac.
  • Cadillac aims to use its F1 team to market its vehicles and expand globally.
  • The team will compete in a new generation of smaller, lighter F1 cars starting in 2026.
  • New F1 cars will feature a 50-50 hybrid power system and sustainable synthetic fuel.
  • Active aerodynamics technology will replace the drag reduction system (DRS) in the new cars.
  • Cadillac is entering F1 with no previous experience but plans to use advanced engineering and simulation tools.

Source Information