Summary
IBM transformed itself by making artificial intelligence (AI) a key part of its business strategy. The company shifted from a cautious approach to actively changing its processes through AI, leading to increased growth and productivity.
Key Facts
- IBM historically focused on minimizing risk, which limited its innovation.
- Under CEO Arvind Krishna, IBM decided to make AI central to its business strategy.
- The company restructured 490 workflows and created over 3,000 digital workers using AI.
- IBM trained its employees to think differently about how work should be done.
- These changes resulted in billions of dollars in productivity gains and renewed company growth.
- IBM’s transformation shows that true advantage comes from rethinking existing processes, not just adding AI as an extra tool.
- The shift suggests that the risk of avoiding change is higher in the evolving AI landscape.
