Summary
Starbucks and Dunkin’ Donuts saw a big increase in customer visits in 2025 due to special, limited-time offers and seasonal menus. Both companies recorded higher foot traffic compared to the previous year, aided by successful marketing efforts and product launches.
Key Facts
- Starbucks and Dunkin’ Donuts had more customer visits in the 2025 holiday season compared to the same time in 2024.
- Both brands used special offers and seasonal products to attract customers.
- Placer.ai, a company that analyzes location data, reported these traffic increases.
- Starbucks visits rose by 0.7% in the third quarter of 2025, compared to declines earlier in the year.
- Dunkin’ also improved, reversing a 1.8% decline in Q1 to gains of 1.7% in Q2 and Q3 2025.
- A new Starbucks product, the Bearista glass, led to an 11.9% rise in daily visits.
- Dunkin's holiday menu, featuring a 'Wicked' collaboration, increased traffic by about 3.5-3.6% after launch.
