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New book ‘Dirtbag Billionaire’ tells story of Patagonia’s unconventional founder

New book ‘Dirtbag Billionaire’ tells story of Patagonia’s unconventional founder

Summary

A new book called "Dirtbag Billionaire" tells the story of Yvon Chouinard, the founder of Patagonia. The book explores how he built the company, became wealthy, and ultimately gave away his fortune.

Key Facts

  • Patagonia is known for its outdoor gear and strong environmental values.
  • The book's title is "Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away."
  • Yvon Chouinard is the founder of Patagonia.
  • The book discusses how Chouinard became wealthy from Patagonia.
  • Chouinard donated his wealth after building the company.
  • Surveys often rank Patagonia as one of America’s most reputable brands.
  • Author David Gelles wrote the book "Dirtbag Billionaire."
  • The book’s content was discussed in an interview with John Yang.
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