Amazon apologises after showing 15-rated film to child who rented PG movie
Summary
Amazon mistakenly streamed a 15-rated movie to a child who rented a PG movie through its Prime Video service. The error happened because two films had the same identification code. Amazon apologized, fixed the issue, and updated its processes to prevent this mistake in the future.Key Facts
- A child rented the PG movie "Diary of a Wimpy Kid" on Amazon Prime Video.
- Instead, the child was shown the 15-rated film "Love & Other Drugs."
- The mistake occurred because both movies shared the same internal code.
- Amazon apologized for the error and corrected it within 48 hours.
- 122 customers attempted to watch "Diary of a Wimpy Kid" during the issue.
- Ofcom, a media regulator, found Amazon violated its rules but did not fine the company.
- Amazon has updated its internal systems to prevent similar errors.
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