Nicotine pouch rise driven by young men - study
Summary
A study from University College London has found that young men in Great Britain are the main users of nicotine pouches. The study highlights the increase in nicotine pouch use due to targeted marketing and suggests they could help people quit smoking, although concerns exist regarding their health impacts and upcoming regulations.Key Facts
- Nicotine pouches are increasingly popular among young men aged 16 to 24 in Great Britain.
- Around 7.5% of young men in this age group use nicotine pouches, compared to 1.9% of young women and 1% of adults overall.
- Most users also smoke or vape, and some use the pouches to help quit smoking.
- The pouches contain synthetic nicotine, not tobacco, and are sold in eye-catching tins.
- Marketing targets young men through channels like sports sponsorships and social media.
- A new law, the Tobacco and Vapes Bill, aims to regulate the sale and marketing of nicotine pouches.
- In 2025, about 6.5% of attempts to quit smoking involved using nicotine pouches.
- Researchers caution that while pouches might help reduce smoking, they carry cardiovascular risks and potential gum damage.
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